The single most important thing to remember about SEO is that you
are optimizing web pages for a MACHINE.
Producing content that is relevant AND optimized for automated web
crawlers is the key to placing well in search results. The automated
web crawl consists of 3 steps: Finding the content, Reading the
content and finally Indexing the content. If there are problems with
steps 1 or 2, no amount of keyword rich content will help.
Findability Issues - Links on pages are not
crawled and pages do not appear in search indexes.
Indexing Issues - Pages may appear in search
results, but will not be associated with desired keywords.
Dowgirl uses real-world web analytics data to probe
the inner workings of search engines. Others may conjecture, Dowgirl
knows.
Check out my work in progress: "How
Google (and Yahoo!) Work" for a look at how web referrer data
shows the impact of redirects - broken Links - Flash navigation -
and other common web maintenance issues can impact search rankings.
Free SEO Evaluation -
Small business owners in the 48640 zip code zone can request a FREE
SEO evaluation for their web site. If you are making any serious SEO
mistakes, I'll tell you for FREE.
